US embassy cable - 03COLOMBO906

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PLACEMENT OF PRESIDENT'S EMERGENCY HIV/AIDS INITIATIVE

Identifier: 03COLOMBO906
Wikileaks: View 03COLOMBO906 at Wikileaks.org
Origin: Embassy Colombo
Created: 2003-05-29 10:13:00
Classification: UNCLASSIFIED
Tags: KPAO OIIP IR ZP CE
Redacted: This cable was not redacted by Wikileaks.
This record is a partial extract of the original cable. The full text of the original cable is not available.

UNCLAS COLOMBO 000906 
 
SIPDIS 
 
DEPT FOR INR/R/MR, I/RW, I/REC; 
SA/INS(FOR JWALLER); SA/PD (FOR LJIRWIN, LSCENSNY) 
DEPT FOR IIP/G/NEA (SDOMOWITZ); SA/PPD (JRONEY) 
 
E.O. 12958: N/A 
TAGS: KPAO, OIIP, IR, ZP, CE 
SUBJECT:  PLACEMENT OF PRESIDENT'S EMERGENCY HIV/AIDS 
INITIATIVE 
 
REF:  STATE 142342 
 
1. Reftel requested posts to use IIP materials to publicize 
the president's new HIV/AIDS initiative. 
 
2. Colombo used two IIP products to splash the rollout 
across the Sri Lankan press. 
 
- News File.  During noon and evening newscasts "News File" 
clips describing the initiative were used by MTV 
(independent English telecaster) and its Sinhala- and 
Tamil-medium affiliates, as well as by SWARNAVAHINI 
(independent Sinhala telecaster). 
 
- Washington file.  The May 27 Washington File piece, "Bush 
Signs Initiative to Fight AIDS Abroad," was placed in the 
DAILY NEWS (government-owned English daily), the ISLAND 
(independent English daily), and THINAKARAN (government- 
owned Tamil daily). 
 
3. We await receipt of the generic op-eds described in 
reftel, and will use them as appropriate in the Sri Lankan 
context. 
 
Wills 

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