US embassy cable - 05TEGUCIGALPA891

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BILLBOARD EXPANSION IN HONDURAS

Identifier: 05TEGUCIGALPA891
Wikileaks: View 05TEGUCIGALPA891 at Wikileaks.org
Origin: Embassy Tegucigalpa
Created: 2005-04-27 13:48:00
Classification: UNCLASSIFIED
Tags: ETRD ECON HO
Redacted: This cable was not redacted by Wikileaks.
This record is a partial extract of the original cable. The full text of the original cable is not available.


 
UNCLAS TEGUCIGALPA 000891 
 
SIPDIS 
 
STATE FOR EB/CBA, WHA/CEN 
GUATEMALA FOR COMATT 
OPIC FOR BRUCE CAMERON, JUAN CARLOS RIVERA-MONTES 
 
E.O. 12958: N/A 
TAGS: ETRD, ECON, HO 
SUBJECT:  BILLBOARD EXPANSION IN HONDURAS 
 
REF: STATE 064708 
 
1.  This cable is in response to reftel request for Post's 
comments on Honduras' billboard industry. 
 
2.  Post is not aware of any specific developments that may 
hinder investment in the billboard sector in Honduras. 
Billboards continue to be a strong medium for reaching customers 
and delivering publicity campaigns, especially as vehicle traffic 
increases in the main urban areas.  U.S.-style unipole structures 
are common in the local market and are increasingly used as an 
effective marketing strategy, especially for those companies 
interested in increasing brand awareness or launching a new 
product. 
 
3.  The billboard industry is regulated by the Metropolitan 
Division of Municipal Corporations.  This organization authorizes 
installation permits for billboards and all other type of 
advertising devices.  Restrictions apply for the installation of 
billboards in certain "controlled" areas due to environmental, 
cultural, historic, and/or safety/security reasons.  Companies 
that operate without all the necessary permits and technical 
specifications are subject to fines and other sanctions, 
including removal of the billboards by municipal authorities. 
 
Pierce 

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