US embassy cable - 05MAPUTO439

UNCLAS MAPUTO 000439 
 
SIPDIS 
STATE FOR IIP/G/AF (TJDOWLING AND EYORK) 
STATE FOR AF/PD (PEHRNMAN AND CDALTON) AND AF/S 
(HTREGER) 
E.O. 12958: N/A 
TAGS: OIIP, OEXC, SCUL, KPAO, MZ, ETRD 
SUBJECT: RESULTS REPORT: IIP SPEAKER ANTHONY CARROLL 
FOCUSES ON U.S.-AFRICA TRADE 
 
1.Summary: Anthony Carroll, Vice-President of Manchester 
Trade, came to Mozambique as an IIP speaker to promote U.S.- 
Africa Trade, including speaking about the Africa Growth and 
Opportunity Act (AGOA) and the Millenium Challenge Account. 
Speaking primarily to student and business audiences, Carroll 
spoke to 250 people, successfully spreading the word about U.S. 
initiatives in Mozambique and sparking discussion about ways to 
increase trade between the two countries. 
2.Name of Speaker and Dates of Program: Anthony Carroll, 
March 21-25, 2005. 
? 
3.Summary of Topic, Venue and Audiences Addressed: 
Carroll was programmed as a economic speaker about U.S.-Africa 
trade and investment in support of the MPP Economic Development 
goals. His primary audiences were members of the business 
community and students. Highlights included presentations to: 
(i) over 40 economics students at Superior Polytechnic Institute, 
one of the country's leading private colleges; (ii) over 25 
graduating seniors at Eduardo Mondlane University, the nation's 
public university; (iii) 100 members of the business community 
and government officials at the Embassy sponsored Mozambique 
Entrepreneurship Forum; (iv) over 40 students at the American 
Corners at Mussa Bin Bique, a Muslim university in the North; (v) 
a dozen members of the business community in Nampula; and (vi) 35 
members of the business community in Beira, the country's second 
largest city. 
 
4.Audience Size: During his trip, Carroll directly 
addressed an audience of approximately 250 
people. 
? 
5.Effectiveness of Speaker in Communicating Intended 
Messages to Target Audiences: Outstanding. Carroll gave two 
different presentations depending on the audience involved. 
Directed towards business communities, he spoke about "Myths and 
Truths of Doing Business with the U.S." In this lecture, he 
touched upon many important U.S. initiatives in Mozambique, 
including the Millenium Challenge Account and AGOA. To student 
audiences, he spoke about the creation of AGOA and the steps the 
U.S. has taken to increase trade between developing countries in 
Africa and the U.S. Both presentations hit home with their 
target audiences. Almost everywhere he went, his discussions 
sparked insightful questions and comments and certainly 
illustrated a continuing ignorance of ongoing U.S. policy and 
initiatives in Mozambique. 
 
6.Quality of IIP Support: Post received excellent support 
from IIP. 
 
7.Immediate Results/Impact: Carroll helped raise the profile 
le 
of U.S. programs in Mozambique, especially among groups that do 
not normally have the opportunity to hear about such programs. 
Notable among his presentations was the lecture at the American 
Corners at Mussa Bin Bique University. The university is still 
in its nascent stages and has not yet reached the maturity of 
some of the other universities, but his lecture was well received 
among the staff and students and served important public 
diplomacy objectives. Carroll's presentation was also one of the 
highlights at the Entrepreneurship Forum, which was sponsored by 
the Embassy's economic/political section and reached many of the 
up and coming leaders of the Mozambican business community. 
 
8. Press placement: Carroll was interviewed by TVM, the state- 
run national television station. Parts of his interview aired 
twice. His comments were first shown on March 23 on the nightly 
news highlighting the Entrepreneurship Forum. Other parts of his 
interview were shown on TVM's weekly economic show "Semanario 
Economico" on March 28. TVM has national coverage of up to 
2,000,000 people. 
 
9. Comment: Overall, Carroll's visit was outstanding. He did 
an excellent job at tailoring his presentations to different 
audiences, including being able to put his perspectives into a 
Mozambican context. His program also served to underscore the 
Public Affairs Section's ability to support important initiatives 
of other Embassy sections. 
End Comment. 
LA LIME